Release Strategy
30-day music release promotion checklist
A month-long checklist for release planning, playlist pitching, social content, profile cleanup, reporting, and follow-up.
TMM Release TeamMay 30, 20269 min read
A 30-day release checklist gives the campaign enough runway to build recognition before the song drops and enough structure to keep momentum afterward.
Break the month into focused phases
The campaign should move from setup to story, then to activation and reporting. Each week needs a clear job.
- Days 30-21: clean up profiles, links, assets, and pitch notes
- Days 20-14: introduce the song world and test social hooks
- Days 13-7: begin targeted outreach and repeat the strongest creative
- Release week: publish, follow up, track responses, and adjust content
A checklist protects the campaign from last-minute guesswork.
Keep promotion active after launch
The first month after release is where reporting, playlist responses, and content signals become useful. Connect /services, /pricing, /spotify-playlist-pitching, and /contact for support.
Keep exploring
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